Oh you Brits, there you go again being creative and innovative. This is actually a real sand castle hotel, the first in the world located in Weymouth Beach in Dorset, UK.

Front view of the hotel which was designed by sculptor Mark Anderson and commissioned by the website LateRooms.com, created to look like a giant sand castle.

The sand hotel was orchestrated as a publicity stunt by the hotel company, and the biggest sand structure ever built in the UK, designed for the renaissance of beach holidays after its research found that 57% of the country’s holiday-makers were shunning foreign destinations in favor of British seaside resorts. Source: Life in the Fast Lane

For a mere US$21 a night you can stay here. Sleeping under the stars sounds sweet. Cute beds. Feels like a sandy doll house, kind of like a 7 year-old’s dream.

As Life in the Fast Lane mentions, “You can book reservations to sleep in the gigantic sandcastle, but you’d best hurry, as it’s only available from now until the tide or rain washes it away.”

Talk about being in the moment.