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sustainable merchandising with a sexy-flare


Eco-installation in a clothing store a la Greek Goddess.

Oh yeah, baby. Talk about pure creative energy. This vision of sustainable luxury can be found at Yeshop Inhouse–a high-end clothing boutique in Athens, Greece and was designed by Yiorgos Eleftheriades in collaboration with dArch Studio.


Made out of re-purposed packing cartons, the installation was constructed around the space’s existing furniture.


Up close and personal, this makes me think of a woman’s body with all her curves and wonderful textures. Yes, I do see the connection between the design and the products on display. After viewing some of Eleftheriades collections, I really get it.

I love that round mirror as an off-centered eye. Just beautiful.

I know where I’m stopping on my next visit to Athens on my way to the islands.

For more on the fabulous architectural details, click here.

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One Response to “sustainable merchandising with a sexy-flare”

  1. Linda Scarlett Says:

    Wow that is so creative… it is such an art form. I am with you on stopping there on the way to the islands! xxxxxooooxxxxx

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