After all the traditional routes of searching for a business name (like looking online, asking the opinion of others and racking her brain), Laura Bolster — owner of the greeting card company Red Aphrodite and shown at left — gave herself a deadline.
After all, Laura had recently quit her (less than fulfilling) elementary school teaching job to pursue her dream of bringing a new, fresh and unique face to the greeting card world with her own creations. As she says, “I couldn’t even get a domain name or open a bank account until I had an actual name.”
Then one day as she describes…
I was going through many of my card designs (each one individually named) when I landed on a card named Red Aphrodite. I stopped. Those two words jumped off the page and into my heart.
I stared at the design, noticing the collage I had created and the figure of Aphrodite. The clipping, taken from my grandfather’s own book, “she has always known genius” starred back at me and truthfully, it scared the shit out of me. My first thought was, “I can’t call myself that” and my judgments around it began to unfold.
I was hesitant but intrigued. I sat with it and it resonated with me in a really big way. I realized that when I had finally let go of the external search, the name appeared in front me and I knew it was within me the entire time. And so Red Aphrodite was born.
The above anecdote was taken from my recent interview with Laura Bolster, for ‘I Dream Stories’ on PPng. I had heard of Red Aphrodite — a unique greeting card company, inspired by photos and vintage images of spirited women, (Laura’s) grandmother’s antique lace and her grandfather’s sheet music — and, as always, I became curious about the history of Laura’s dream, obstacles she’s faced and what advice she would give to others on similar paths.
After the interview and as I sat down in front of the fireplace to write this post, I began to reflect on our conversation. I was especially inspired by Laura’s sense of grounding, her clear voice and her honesty in sharing her experiences.
Here’s more from Laura:
The history of the dream
In my mid 20’s (right after college) I traveled to South America. It was one of those eye opening, life transforming experiences where the world became very big. I returned with a desire to be part of an international artisan community. I saw these wonderful folks, (in the countries I visited) who created things from their hands and then sold them. I had seen similar items in boutiques (back at in the States) and I knew that retailers were making a good profit. I thought, “Wouldn’t it be great to represent artisans around the world, giving them expression and I would just be a conduit?” I wanted to meet artists and then write about them. The experience and the influence of the artists planted a seed in the back of my brain.
That experience evolved into teaching ESL (English as a Foreign Language) to adults for 10 years and then I moved into teaching elementary school for five years. I became tired of both jobs. I felt my creative expressive personal side was being squashed and squandered and I didn’t feel like I was really living the life I wanted.
Acting on the dream
So I quite my job as and I got to create the life that I had been dreaming of. My thought was, “You only live once.” And a huge question mark was in suddenly in front of me but I knew it was the right choice. When I made the change, some people said to me, “I can’t believe your so relaxed about it.” And I was.
My partner, Oliver who is a lovely and supportive person, told me to go for it. I got to create an art studio in my house which I had never done. I let myself play creatively. I hired a life coach and cherished my personal process. Without any formal training, the art of collage came to me naturally. I created (and continue to create) what comes to me intuitively and those are little pieces of myself.
Making the financial transition
I made the financial transition into my dream in three ways. One was with money that I had saved. I decided to use my money to invest in myself. I felt it was more important and vauluable than investing in, for example, an IRA account. Two, my partner was able to support both of us and lastly, I continued to work part time, teaching the evenings.
We always live within our means and therefore, able to make this happen. I’m not dreaming to get rich. I’m dreaming to live more quality of life that involves following my creative passion, unique expression and vision.
Moving through obstacles
One of the pieces to having my own business is that I am an artist first and that is very right brained. For me, art takes time. Sometimes the muse doesn’t hit until the end of the day. That can sometimes be an obstacle when the other seven hours of the day are spent not creating my art.
However, I accept the process. I look at the what I do have; the high or creative channel might happen during the last hour of the day and that’s really okay. That means it takes time to have something to show.
Another challenge in running a small business is the 20 hats I wear. Sound familiar to anyone? I am my own social networker, researcher, marketer and accountant. I work with trying to balance my time in this area.
My dream in this is to create something that sustains myself, my family and my community. My biggest dream is to give back to my partner Oliver who has been so supportive and generous.
My idea of getting rich is about giving back. It is important for Red Aphrodite to be in community with other businesses practice sustainability and believe in economic vitality for all. For example, Red Aphrodite gives a portion of its sales to Kiva– a micro-lending organization that helps people worldwide with their small businesses.
Advice for others on a similar path
It’s important to embrace each step along the way because you are walking your own, unique path and it’s one that will teach you lessons along the way. Certainly you will have your own unique challenges. Search for like-minded people who can help you to sustain your dreams.
Remember that by following your heart, you are doing something that our world needs. This is a vital piece. Once you find a support group you will feel embraced and at home. There is no textbook for running your own business. It’s experience that teaches us. Become proficient at your passion.
In my opinion, creating the life you want is not always about making a million dollars. It’s about creating a world where we all can live together in a sustainable way.
For more info on Laura Bolster and Red Aphrodite visit the website: www.redaphrodite.com.