fair trade makes cents
By on August 17th, 2009
In a recent flight across the country, I read an interview in Delta Sky Magazine with the remarkable Paul Rice, President and CEO of TransFair USA, the leading fair trade certification organization in the U.S. I was taken by Rice’s perseverance toward a mission that to many might seem overly idealistic.
TransFair enables sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, consumers, industry and the earth. Source: 1
Rice has been on the forefront of sustainability and farmer empowerment long before the concept took off. These days consumers are used to seeing fair trade certified products and it looks like they are interested in buying them.
Last year fair trade retail sales were $4 billion dollars globally and about $1.1 billion dollars was in the U.S. When TransFair USA started in the United States in 1998, fair trade retail sales were only a couple million dollars.
Yes idealism can meet its end.
But by no means is the fair trade objective fulfilled. We’d like to think it has only just begun and that aware American consumers will lead the way in its success.
As Rice expresses it:
What I discovered is that the American consumer is probably the most powerful force for positive change in the world, because they are showing that with something as simple as a cup of coffee, they can lift millions of people out of poverty.
And what about the competition to the cause of organizations like TransFair?
Our competitors are the companies that are slow to awaken to the importance of sustainability. Fair trade is showing that you can be responsible as a company and profitable. In the past, conventional thinking was that sustainability and profitability were somehow at odds with each other, but you can make money and save the planet at the same time.
We’ll toast to that! And continue to celebrate ideals like the Fair Trade movement and those who embrace it.
Source: SkyMag.com









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