receiving an education on voc paints
By on September 23rd, 2008
Last year when I was working as a Color and Design Consultant, I referred all my clients (looking for earth friendly paints) to Portland’s Powell Paint Center, owned by third generation brothers Bob and Jim Stephens.
Throughout the years of consulting for clients on color, and purchasing paint at many of the different locations around town and before that in Los Angeles, CA, I had never experienced such a positive, passionate and knowledgeable group of people as the employees at PPC. More details on the Resource Hotlist page.
Brent Eggleston, Director of Marketing, was the one who educated me on the difference between low and no vocs (vocs are volatile organic compounds that cause harm to humans and the environment) and its increased values when adding pigment.
One day Brent took me into the back area where paints were mixed and showed me how it all worked. At the time, I was using Yolo Paints a local paint company, with fabulous color choices and marketed as having no vocs.
I often used Yolo’s color palette and in educating my clients I mistakenly informed them that the product had no vocs. I later learned that the product itself on the shelf contained no vocs, but once pigment was added to make a darker color, the voc count increased, ending up at a low voc count that averaged around 150. That’s better than times past when voc counts got into the 700’s or higher, yet I felt upset that Yolo and (others like them) were misleading the public by not exposing the truth about the voc count. I appreciated the honesty and integrity of PPC in helping me to understand the subject.
I also learned that the lowest voc paint line on the market was Benjamin Moore’s Aura line. That was until recently when BM came out with no voc brand interior paint line Natura, (shown at left) which is perfect for those sensitive to even the slightest chemical. According to Brent, “Aura has its own earth based formula and regardless of the color (even black), it maxes out at 50 vocs.” That’s extremely low. I’ve used it and it outperforms any other brand, imho. I also happen to be in love with the colors. I have yet to use Natura which will be my next paint purchase. Brent shared that even if the color is dark, the paint will still remain at zero vocs. That means right now it is the most earth-friendly paint on the market (even among the darker colors). So far, I’ve heard very good things and I’m excited to try it out.
I am forever grateful to my friends at Powell Paint Center for educating me on such things like vocs and keeping me up-to-date on what’s new and sustainable. For example, Krud Kutter, a sustainable brand of cleaning agents like paint and stain remover and eco-friendly paint thinner, Green Envy by Sunnyside Quality Products are also available at PPC.
By the way, if you have a color question you can ask me here or visit Powell Paint Center in person on a Saturday (at their 5205 SE Powell location) from 11:00am to 2:00pm where one of 60 rotating professional Color Consultants will help you make the best color choices for absolutely no charge. That means free. So bring your fabrics and pictures. Call (503)775-3642 or click here to reserve your complimentary session.






Ooohhh, let’s do the happy dance; Home Depot is finally carrying a line of no voc paints by 
























