On Saturday, I gave a talk at the Fair Trade Federation Conference (held this year in Portland, Oregon) on the subject of Design Trends for 2009.
There was no pay involved and my sole purpose was to contribute to ideas to help the industry respond to current consumer trends in the market (from the home and business interior design perspectives), and work towards keeping the global economy sustainable; all in a fair trade, respectable humanitarian and earth loving way.
It was an exhilarating experience and one that I am grateful to have participated in. About 25 people showed up for the 30 minute talk and 30 minute Q&A that followed.
I spent several weeks doing research, speaking to retailers and consumers alike, and combined my results with my own experiences as an interior designer, green designer and feng shui consultant. The nationwide audience found these parts of the talk particularly relevant:
CREATING COMFORT AT HOME
With stress levels reaching extremely high levels these days, millions of us are looking for was to create comfort around us, and increase our quality of life. According to CNN, psychic business are thriving, the NYTimes reports that chocolate businesses are booming, and remodeling companies are reporting a decrease in their remodel projects and an increase in re-design projects - with consumers buying things like sofas and chairs to create a more comfortable living space at home.
With staycations on the rise these days, along with the growing popularity of creating quiet spaces at home, many of us are wanting to enhance our personal living environments with things that have meaning.
For example, personal symbology that speaks positive affirmations to us like the Tree of Life wall hanging (shown at left), help to lift our spirits, and as Ten Thousand Villages reports [their various tree of life wall hangings] are selling quite well.
Why you might wonder? Well, the tree is symbolic of life, hope and growth. We are currently in a time of re-birth - we are recreating systems -Â and the symbol of the tree fits into all of home decor styles, transcending things like politics and economics. Tree hangings come in all shapes, sizes and price ranges.
The idea of increasing our comfort levels is also supported by Pottery Barn’s March Catalog with the cover stating, “Make Yourself Comfortable” alongside a photo of an inviting living room scene. (Imho, if Pottery Barn is showing it, it’s a current design trend).
I was also recently interviewed for the March issue of Oregon Home Magazine for advice on how to decorate a living room space as a calm sanctuary. Oregon Home is a high-end home decor magazine and up until that point I had never been asked how to decorate a living room space (by a major media publication) with that theme in mind. To me that says that it’s a growing theme in people’s minds.
Overall, the growing trend these days of “taking better care of ourselves” by creating spaces that nurture our inner Spirit, is good news. We humans, especially in this country, need to slow down a bit, take some deep breaths and love ourselves along the way. We deserve it.
For more details on various product and service design trends in 2009, just ask (me). Please use the Contact Page.